How Evermile Transformed The 750's Customer Experience Beyond the Purchase

Meet The750

The 750 is a UK wine retailer specialising in organic and natural wines from boutique wineries around the world. Known for a carefully curated selection of eco-conscious wines, The 750 understands that for an exceptional customer journey, great products need to be matched by an outstanding post-purchase experience.

Realising the importance of delivery as a brand touchpoint

When The 750 launched, they invested heavily in building a strong eCommerce website, designed to engage wine enthusiasts and reflect their commitment to sustainability. But as they prepared to go live, they realised that over 50% of their customer experience happens after the purchase. From order tracking to final delivery, every touchpoint affects how customers perceive their brand.​

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"Even the best eCommerce website can’t overcome a poor delivery and order experience. We’d worked hard to perfect the website, but soon understood that if we didn’t control the delivery and order experience, our brand and reputation would suffer.”

Victoria Sokolova, Owner, The 750

Partnering with Evermile to deliver a seamless, branded experience

Eager to protect their brand image from day one, The 750 partnered with Evermile to provide a seamless delivery experience that’s fully integrated with their Shopify store. With Evermile, they established a delivery operation that met high customer expectations from the start. Instead of basic tracking links, The 750 introduced branded tracking pages linked to their Instagram profile, turning each delivery into an opportunity for customers to connect with their brand.

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This branded approach worked. The 750 saw a 10% growth in social media following, with over 60% of customers engaging with the tracking links. For The 750, it wasn’t just about getting wine to customers; it was about building a brand connection that continued well beyond the purchase.

"Evermile makes delivery logistics clear and flexible. Their platform is intuitive, and they offer real support that’s been invaluable as we grow.”

Victoria Sokolova, Owner, The 750

Today, The 750 delivers across London and the UK with a smooth, consistent customer experience that keeps their brand at the forefront of each interaction.

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