How Evermile customers are adding £2,000+ in revenue with just a few clicks

Running a local business is tough.

You’re juggling inventory, staff, and customers - and on top of all that, you know you should be marketing, but it feels like there just aren’t enough hours in the day.

That’s where Evermile’s Customer Promotions tool comes in. With a few clicks, business owners can send targeted email campaigns that lead to actual sales.

And the results speak for themselves: some of our merchants have generated over £2,000 in additional revenue through a handful of campaigns, creating momentum for ongoing monthly growth.

Real businesses with real results

Here’s a look at how some of our merchants have used Customer Promotions to drive sales, connect with customers, and simplify their marketing:

Gardenia of London: turning emails into £2000+ in sales

Gardenia of London, a local florist in Wimbledon Village, wanted to celebrate 25 years of serving their community. With Evermile’s Customer Promotions, they launched a series of exclusive offers in just four emails. The results? Over £2,200 in sales, with an open rate of 54.9% - well above the industry benchmark.

What we love:

• Anniversary theme creates a story: The 25th anniversary gives the email a purpose beyond selling, making it feel more personal and celebratory.
  
• Benefit-oriented language: Each section highlights a clear customer benefit, from discounts to exclusive delivery options. This makes it easy for readers to see the value of each offer.
  
• Straightforward CTA for urgent action: “Click here to order now!” is a direct, action-oriented CTA, encouraging readers to take advantage of the limited-time offers.

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Botanical Boys: flash sale success

Botanical Boys, a local favourite for indoor plants, promoted their upcoming workshops to past customers. Botanical Boys taps into the appeal of limited availability for their workshops, driving urgency and exclusivity. By focusing on the connection to nature and using strong, engaging visuals, they keep the email on-brand and appealing.  With a 47% open rate and £100+ in sales from one email, they turned their campaign into repeat business and happy customers.

What we love:

• Clear, inviting CTA: The “Find Out More” and “Workshops” buttons are straightforward, drawing attention without overwhelming the reader. Each button is clear and reinforces the main message.
• Visually clean and mobile-friendly design: With strong visuals and clear sections, Botanical Boys’ email is easy to scroll through on mobile devices. The layout highlights each workshop option, keeping the design professional and simple.
• Urgency in the copy: The phrase “Limited availability!” at the top encourages readers to act quickly, adding an effective sense of urgency.

Jack & Beyond: sweet revenue boost

Jack & Beyond, known for their bespoke cakes, uses seasonal relevance with a Halloween themed newsletter, making it timely and fun. This single email brought in £845 in additional sales with an open rate of 34% - a perfect example of how one email, sent at the right time, can make a big difference.

The design is warm and festive, and the content highlights their products (cakes and pies) in a way that makes them irresistible. They keep the email focused, making it easy for readers to browse and buy.

What we love:

• Catchy, time-sensitive subject line: The subject line, “Only 10 days to go until Halloween! 👻,” builds excitement and is effective in creating urgency.
  
• Strong seasonal theme: The Halloween focus makes the email timely, grabbing readers’ attention with something relevant.
  
• Clear and product-specific CTAs: Buttons like “Browse our Halloween collection” and “Take me to the pies!” make the next step obvious and enticing, directly encouraging customers to explore specific product categories without any confusion.

Why it works

The magic of Evermile’s Customer Promotions tool is in its simplicity.

You don’t need marketing experience or hours of setup time to create on-brand, targeted emails that work —everything is designed to be quick and effective.

Whether you’re offering a limited-time discount or highlighting a new product, the tool helps you reach the right customers at the right time.

From crafting clean, visually appealing emails to sending out automated follow-ups, Customer Promotions makes marketing effortless and effective.

Want to see these results for your business?

We do too.  Book a call with one of our experts.

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