BEST BUDS: How centralising operations helped Gardenia cut costs by 30%

Meet Gardenia

Gardenia was founded in 1999 by Jamie Grant, working alongside his father, Andy. Located in Wimbledon Village, Gardenia has since grown and flourished thanks to a forward-thinking approach, a well-established reputation for fabulously fresh, high quality flowers and a welcoming approach to customer service.

Planting the seed

Gardenia & Evermile started working together in 2023, with Evermile’s variety of same day delivery options giving Gardenia access to new customers in London. Before long, Gardenia’s business was growing faster than ever, allowing them to put more resource into driving e-commerce sales through their website. Expansion meant more tools were needed, but these added cost and increased operational strain on Gardenia’s team of florists.​

Starting to bloom

Gardenia’s website became a key part of the business, and so having orders ‘flow’ from the website and automatically turn into booked deliveries was key. They launched with Evermile’s Shopify integration, and this meant the days of booking deliveries manually was over, saving time and reducing errors. With orders now coming in from multiple platforms - phone, website, subscriptions & more - it was vital that there was one source of truth to track what was going out.

Evermile’s Order Management platform provided this, giving the whole team access to see what orders needed making - and when they needed to be ready by - at a stroke. What’s more, Gardenia had orders going out via multiple delivery channels. Some orders are delivered by their team, some by Evermile’s local delivery partners, and others via national courier.​

With Evermile's MyDrivers tool, Gardenia have the power to plan & optimise orders being delivered by their own team, as well as giving the customer increased tracking & confidence that their order is en route. With MyDrivers giving Gardenia's team access to a dedicated driver app, local deliveries have never been easier to navigate.

Gardenia also wanted to bring their existing nationwide delivery contract into Evermile.
With Evermile's MyContracts solution, there is no more flicking between delivery booking platforms, and customers are receiving a consistent experience via tracking links.

Finally, with the Customer Promotions tool, their marketing emails can be sent via their Evermile dashboard - including tracking campaign success & purchases too!

Smells like success

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Before Evermile, Gardenia had a complicated tech setup, with over 5 different softwares in use, which meant their team spent more time on the computer than they did preparing flowers. This was costly in more than one way - with these subscriptions well over £200 per month, the various tools meant orders were hard to track, and a lot of time was spent flicking between different tabs.

Evermile has consolidated these various tools, and this has greatly reduced the monthly operational cost. Now, their team can see all marketing and order activity in one place - simple!

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