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As a local business owner, you wear many hats. From managing stock and customer queries to marketing your brand and handling orders, it’s easy to feel like you’re stretched thin. But here’s the thing: your customers don’t notice how hard you’re working behind the scenes, they only care about the experience you give them. And one experience that can really help you stand out in a competitive market? Offering flexible delivery times.
Why flexible delivery matters for your customers
Over the past few years, consumer expectations have shifted dramatically. Delivery isn’t just a convenience anymore; it’s an essential part of the buying process. Customers want options that suit their schedule, not just a "one-size-fits-all" solution. In fact, over 40%* of UK consumers now expect to choose their delivery slot, and 30% of consumers say that delivery flexibility impacts their decision to shop with a particular retailer.
This shift in consumer behaviour has massive implications for local businesses trying to compete with larger, more resourceful companies. With limited teams and resources, it might feel like offering flexible delivery options is out of reach - but it doesn’t have to be.
The business benefits of offering flexible delivery
When you offer customers the ability to choose their preferred delivery time, the benefits extend far beyond just convenience. Here's how it can help your business grow:
Higher Conversion Rates Did you know that 60% of online shoppers abandon their carts if they’re unhappy with delivery options? By offering flexible delivery times, you can reduce cart abandonment and increase your conversion rate. Customers are more likely to complete their purchase when they know they can get their order when it’s most convenient for them.
Improved Customer Satisfaction We’ve all been there - waiting for a delivery that never shows up within the expected window. It’s frustrating, and it often leads to negative reviews. Flexible delivery times give your customers more control over their experience, leading to higher satisfaction rates. Customers who are satisfied with delivery options are 75% more likely to return for repeat purchases.
Competitive Edge in a Crowded Market As a local business, you’re likely competing against larger retailers with bigger teams and bigger budgets. However, flexibility is something that bigger companies often struggle to offer. By providing delivery slots that cater to your customers’ needs - whether it’s a morning or evening slot - you create a unique value proposition that sets you apart from the competition. This can help build customer loyalty and make your brand the first choice for future purchases.
How to implement flexible delivery in your business
The good news? Implementing flexible delivery doesn’t have to be a huge financial or operational burden. Here’s how you can get started:
Choose Delivery Partners with Flexible Options
Find delivery partners or couriers who allow customers to choose from a range of delivery windows. For example, offering morning (9 AM - 12 PM), afternoon (12 PM - 4 PM), or evening (4 PM - 8 PM) options can increase the likelihood that customers will select a time that works for them.
Leverage Technology for Automation
Automating the booking of delivery slots through your website or online store can save time and reduce errors. You don’t need to hire additional staff to handle the scheduling; simple tools and apps can manage the process for you.
Promote Flexibility on Your Website and Marketing Materials
Make it clear that flexible delivery times are a part of your service. Highlight this benefit on your homepage, in product descriptions, and in email marketing. Let your customers know they can expect the flexibility they want, and they’ll be more likely to purchase.
Flexibility is key to smarter growth
As a local business owner, you may not have the same resources as larger companies—but that doesn’t mean you can’t compete. Offering flexible delivery options is a simple yet powerful way to boost sales, improve customer satisfaction, and build a loyal customer base. It’s about working smarter, not harder, and using tools that allow you to offer experiences your customers truly value.
Remember: it’s not about the number of hours you put in, it’s about the experience you provide. At Evermile, we help local businesses like yours automate processes and create better, smarter systems that drive growth. Because growth doesn’t come from working harder - it comes from working smarter.
Ready to boost your sales and improve your customer experience with smarter delivery solutions? Chat to an expert to learn how Evermile can help streamline your business operations and drive growth.
Sources
Office for National Statistics (ONS),
PWC
Forrester
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